A Rare Look at the WestCOT Center Logo
Even though it sadly never came to pass, we know quite a lot about Disney’s plans for a second EPCOT-esque park. Conceptualized in the early 1990s to help broaden Disneyland into a full fledged resort, WestCOT would have focused on optimism, futurism, and world culture, not too much different its Floridian predecessor.
The key differences from EPCOT Center to WestCOT Center was reflected in the long lost logo, as found above: WestCOT’s VenturePort and the golden spire that would have defined Disneyland’s new skyline.
As opposed to being a group of pavilions, WestCOT’s “Future World” would have been housed in one massive building, containing The Wonders of Living, The Wonders of Earth, and The Wonders of Space. These three main distinctions would have contained amalgams of EPCOT Center’s original Future World pavilions, while often adapting and modifying EPCOT’s content to respond to the demands of new technology and the new decade it was being developed for.
At one point WestCOT would have also contained SpaceStation Earth, a 300 foot adaptation of Spaceship Earth, but by the time 1992 rolled around, these plans had been nixed in the favor of the large, angular, and silver VenturePort, set off by an unnamed golden spire.
However, the logo above speaks to the architecture that would have been WestCOT’s “thesis statement”, of sorts. The angled building, converging on one striking point of gold, aimed toward the heavens, speaks to the optimistic direction that the park would have taken. EPCOT’s legacy of thematic intent is expressed in this imagery, despite being molded into a daring new form. Where EPCOT Center used circular symbols in its iconography and visual lexicon, WestCOT’s logo would have relied on the architectural icons, for both meaning and physical appearance.
In any case, the visual styles of WestCOT reveal the unique confidence that Disney had in their worldly and cultured ventures. Not belabored by the whims of corporate synergy, the logos seen here are examples of purposeful art: to encapsulate the meaning behind their theme parks and to speak to the visual and symbolic qualities in the physical spaces that they represented. Although never used, the ethos and tact behind this logo is a gem to behold.